TrafficScore is Powered by:
Digital Advertising is a complicated game, we help you keep score.
Ever wonder which vendors are living up to their promises? Which dollar is best spent and on what provider?
Are your Paid Search initiatives outperforming the Display Ad campaign your Ad Agency sold you?
Is the $ allocated to retargeting enough, and is it converting returning visitors to leads?
Is Pre-Roll Video performing better than the money spent on SEO? Are your email blasts filling the spam box, or your businesses bank account?
TrafficScore will answer these questions and more while helping your business save $1,000s and in many instances Tens of Thousands of Dollars per month. Our extensive use of machine learning identifies wasted advertising spends across all your Digital Marketing providers and displays it in a simplified dashboard.
TrafficScore gives you a real time look at the quality of visitors from all your sources across paid and organic traffic.
What is the “Score” in TrafficScore based on?
In a word – Engagement. TrafficScore measures the actions of each visitor, valuing deeper interactions and conversions higher.
- Time on site: weighed differently by device.
- Conversions: More profitable conversions are scored higher (online purchase vs contact page)
- Real visits: Bot traffic is automatically detected and the campaign source highlighted for immediate notification.
There are many ingredients which make up the TrafficScore secret sauce but while the recipe is continually being refined with “machine learning” here are some of the constants
Did the visitor print any page? IE; map/directions, or product page?
Is the visitor a return visitor?
Was a lead submitted or phone call made?
Is the visitor Human? or a “Bot”?
Time On Site By Device – PC, Tablet or Mobile Device.
Actions Per Visit.
User Geo Location.
Web Browsing Behavior.
And 1000’s more data-driven qualifiers.
TrafficScore is actionable, very easy to use and can be installed on any website in seconds.
FREQUENTLY ASKED QUESTIONS
How quickly will I be able to see visitors scored after I install TrafficScore?
Immediately! As soon as TrafficScore is installed, the very next visitor to your site will be scored, and every other visitor after that.